Linear TV Networks vs OTT Services: The Shift of Competition and the Emergence of New Content, within the Context of Diverse Viewer Demands and Ongoing Competition

Linear broadcasts have long been recognized as established television formats, relying on scheduled programming via public channels. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, major competitors, and niche players serving as key industry players. As viewer preferences shift, rivalry between conventional TV networ

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